202210311511 Why cant we measure only what we can measure? [[31-10-2022]] MacNamara Fallacy - What we choose to measure can influence an outcome. Related to Goodhart's Law - "When a measure becomes a target, it ceases to be a good measure" - University rankings may cause us to forget the purpose of universities. - What is measurable may not be the most important; what is important may not be measurable.