Source [[202102042048 Book Notes - Change by Design]] # Design thinking is a way of thinking. Design thinking is problem solving from a humanistic perspective. i.e Solving problems for human, from human experience. Technology then become background, and unseen. - Design thinking begins with skills designers have learned over many decades in their quest to match human needs with available technical resources within the practical constraints of business. By integrating what is desirable from a human point of view with what is technologically feasible and economically viable, designers have been able to create the products we enjoy today. Design thinking takes the next step, which is to put these tools into the hands of people who may have never thought of themselves as designers and apply them to a vastly greater range of problems. Design thinking taps into capacities we all have but that are overlooked by more conventional problem-solving practices. It is not only human-centered; it is deeply human in and of itself. Design thinking relies on our ability to be intuitive, to recognize patterns, to construct ideas that have emotional meaning as well as functionality, to express ourselves in media other than words or symbols. Nobody wants to run a business based on feeling, intuition, and inspiration, but an overreliance on the rational and the analytical can be just as dangerous. The integrated approach at the core of the design process suggests a “third way.”. -- Introduction. Change By Design, by Tim Brown. **There is a difference between *being* a designer or *thinking* like a designer.** **Design is a way of *thinking*.**