Emotional triggering - [(1) How Brands Use Design & Marketing to Control Your Mind - YouTube](https://www.youtube.com/watch?v=p6aF5ma7BiM&ab_channel=DesignTheory) -[1:08](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=68s) BS Continuum [1:38](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=98s) Information Asymmetry [3:29](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=209s) Emotional Alchemy [4:56](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=296s) Tropical Storm: Visual Signaling [7:30](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=450s) Seller Reputation & Trustworthiness [9:20](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=560s) - **Category 1: The Debt of Kindness** [11:41](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=701s) - - Reciprocity - **Category 2: Follow the Herd** [14:58](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=898s) - "Most popular" - **Category 3: Obey Authority** [18:58](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=1138s) - (Illusion of authority, Is it substance, optical illusion, puffing up feathers? Look pass the facade.) - **Category 4: The Deception of Exclusivity** [22:41](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=1361s) - Hotel booking, limited supply, buying limited items. Fear of missing out. - Trigger greed - **Category 5: Misguided Loyalty** [28:40](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=1720s) - Brutally Honest Manipulation [31:43](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=1903s) Creating Meaning [33:32](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=2012s) Education vs Manipulation [36:58](https://www.youtube.com/watch?v=p6aF5ma7BiM&t=2218s) What's the Most Manipulative Brand? - Unify tribe mentality - Kind of like building a cult - Buying the product is making a statement, social signalling. - **We don't value items but the meaning associated with that items.** - Storytelling, narrative. - we buy into that stories. - items around us are tiny repositories of meaning - Language is symbolism. - Mental shortcuts. A symbol triggers a way of thinking.