# Design Thinking Update on [[17-10-2023]] - [[Thinking Methodologies]] --- Summary of [[202102042048 Book Notes - Change by Design]] Design thinking is a way of thinking which puts the human experience in the centre. It is an iterative process of overlapping processes, from ideation to quick prototyping, evaluation/learning and improvement. Design needs to consider the constraints of feasibility, viability and desirability. The team will cycle through all these considerations but never forget the fundamental human needs. The service/product seeks to fulfil that human need. Focus on long-term viability instead of near-term viability. Transformational innovations usually don't bring immediate economic benefits. We need to know what people truly need, not imagine or wishfulness. ![[202102042048 Book Notes - Change by Design#^d2fe92]] The author made some observation about the difficulty of spotting real needs from focus groups - ![[202102042048 Book Notes - Change by Design#^9c1854]] He said that Insight, Observation, and Empathy are 3 mutually reinforcing elements that can help to understand people's need. - ![[202102042048 Book Notes - Change by Design#^a25dc6]] Check in with ourselves, what assumptions do I have that are prejudging the problem? Notes - [[202102082003 By observing people we gain insight into their creative resourcefulness]] - [[202102052018 Design thinking seeks to harmonious the constraints of Feasibility, Viability and Desirability]] - [[202102082006 Design thinking is about relationships. Between products to people, and ultimately people to people]] ![[Book Note. Remote Inc#^8a64c0]] - Design also requires the ability to empathise with users / people [[202103082101 What is Empathy It is connecting with the emotion that someone is experiencing, not the event or the circumstance]]