Back [[Implementation Science Theories and Frameworks]] https://www.youtube.com/watch?v=Qbheq-ggY4M&ab_channel=PittDISC Making sense of Diffusion of Innovations Theory | Implementation Science - help us understand spread of information and innovation - First started in farming Four components - Innovation - Ideas, practice, object that perceived as new - [[Innovation Decision Process]] - Characteristics - Relative advantage better then old ideas - Compatibility to current value and experience (fit) - Complexity: Difficult to learn or not? - Trial ability: can try before i buy? - Observability : can see result of new ? - Communication Channels - Ways messages get through : Different media type - Interpersonal channels. - Homophily -- Shared attributes between two people (are we similar?) - Heterophily -- The difference between people (usually barriers to spread) - Over time - Three component - Time to move through Innovation Decision Process (knowledge, persuasion, decision, implementation, and confirmation) - Degree of early or lateness of Adoption - Rate of adoption within social system - Innovativeness (S Curve) - Innovator - Early Adopters - Early Majority - Late Majority - Laggards - Members of social system - Units / Groups : like doctors, case manager. - Structure affect spread -- is it top down? - Social Norms - Opinion leaders, change figures.