From [[Book - Laws of UX - Using Psychology to Design Better Products and Service]] My takeaway # Key Consideration - It's not about the number 7, but it's about organising content in easy to consume format based on Chunking. - It's about clear organisation. Hierarchy. ---- The average person can keep only 7 (± 2) items in their working memory. Key Takeaways - Don’t use the “magical number seven” to justify unnecessary design limitations. - Organize content into smaller chunks to help users process, understand, and memorize easily. - Remember that short-term memory capacity will vary per individual, based on their prior knowledge and situational context. --- Origin - George Miller - 1956 - Memory span in young adults about + - 7 items. - Cognitive psychology - chunks. Psychological Concept - the concept of chunking and memorising information. - Human short-term memory is limited. - Make information easy to consume. In chunks. - Visually hierarchy. - Implication - format presentation of information in easy to navigate, format. Headings, Sub-heading. Line length. - Apply rules to illustrate the relationship.