**- KM should start with the end in mind; first, do a needs analysis to understand how improving knowledge sharing may benefit specific individuals, groups, and the organisation. Then, you work backwards to achieve that objective.** - "In reality, KM is a broader exercise and includes leveraging the value of the organizational knowledge and know-­ how that accumulates over time. This is a much more holistic and user-­ centered approach that begins not with an audit of existing documents but with a needs analysis to better understand how improving knowledge sharing may benefit specific individuals, groups, and the organization. Successful knowledge-sharing examples are gathered and documented as lessons learned and best practices, and these then form the kernel of organizational stories. page 7"